Capital Campaign or Capacity Campaign?

Which is Right for You?

Capital Campaigns:

Achieving Your Fundraising Goals

Launching a successful Capital Campaign requires a strategic approach.

At its core, a Capital Campaign is a focused fundraising initiative designed to raise substantial funds for acquiring assets that will impact your organisation’s capacity to deliver. These projects often involve major capital expenditures, such as:

  • Constructing new facilities
  • Renovating existing buildings
  • Purchasing essential equipment

Example:
The goal of the ‘Building Hope’ Capital Campaign is to raise $10 million to build accommodation and housing services for families in crisis.

Capacity Campaigns:

Strengthening Your Organisation

Capacity Campaigns are designed to boost your organisation’s ability to achieve its mission.

Capacity Campaigns concentrate on building internal strength and multiplying your organisation’s impact to deliver. They can be tailored to encompass one or multiple ‘impact’ goals simultaneously, such as:

  • Program expansion
  • Research
  • Technology updating

Example:
The goal of the ‘Going for Gold’ Capacity Campaign is to raise $10 million for medical research that will save thousands of lives.

Capital & Capacity Campaign Summit

This 2.5 day Summit is for those seeking to extend their knowledge and experience of successful capital and capacity campaign strategies and tactics. Intensive, interactive and inspiring. You will leave with your own custom built Campaign Masterplan.

15 -17Oct 2025

Melbourne

New to Capital or Capacity Campaign Planning?

Get expert guidance before you dive in.

Capital Campaign

A capital campaign is a strategic fundraising initiative undertaken to raise significant funds for specific projects. These campaigns aim to secure financial support for major capital expenditure such as constructing or renovating buildings or purchasing equipment. Capital campaigns have a defined timeline and a clear fundraising goal. They require careful planning, strong leadership and effective communication to engage high value donors.

Capacity Campaign

Capacity campaigns can be tailored to specific objectives or encompass multiple goals. It can include initiatives like program expansion, medical research and other activities that strengthen the organisation’s ability to achieve its goals through staffing, technology, research and information. A capacity campaign has a monetary target and a timed plan for these initiatives.

Request a 20 Minute Conversation With an Expert

Complete the form below and one of our experienced campaign experts will contact you shortly.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.