Looking for Australia’s ultimate Capital & Capacity Campaign professional development opportunity?

This is a summit of like-minded professionals seeking to extend their knowledge and experience of successful capital and capacity campaign strategies and tactics. It is not a conference; it is not a seminar. Papers will not be presented. Facilitators will present tools, case studies and campaign strategies for discussion, debate, input and extended learning from attendees.

It is a forum for bringing together professionals to learn current best practice, to discuss the practical application, share challenges and solutions and leave confident in running successful campaigns.

National Capital & Capacity Campaign Summit Melbourne 2025

2.5 Days of Intensive and Interactive Learning

Wed 15 Oct 2025

Thu 16 Oct 2025

Fri 17 Oct 2025 (Half Day)

Karstens Melbourne 123 Queen Street Melbourne 3000

Register Your Expression of Interest Today!

  • Participants limited to the first 30 registrations. 

  • Registration is limited to no more than two representatives from each organisation.
  • All participants will be pre-approved, and a tax invoice provided for confirmation of registration fees.

NFP Registration - $1,500

Suppliers and Others - $2,500

(excludes GST)
Register Your Expression of Interest

Learning Outcomes

Firstly, each participant will leave with their own unique Campaign Masterplan giving them clarity and strategic direction for their next steps.  Secondly, each participant in the National Capital & Capacity Campaign Summit will leave having learnt new campaign techniques; modifications of process and/or new campaign tools; listened and learnt from fellow participants including their experiences; the chance to test their own theories and applications with industry peers; reinforcing their campaign experience.

Learn How to Plan, Manage, and Execute A Successful Capital or Capacity Campaign at Australia's National Capital & Capacity Campaign Summit 2025 in Melbourne

What Participants Will Receive

  • 20 hours of working with some of the nation’s leading capital campaign and capacity campaign practitioners, learning, questioning and applying the principles
  • Workbook with Summit notes and campaign templates
  • Access to downloadable templates
  • A custom built Campaign Masterplan specific to your organisation’s need
  • Lunch, morning and afternoon tea
  • Opportunity to build your network with some of the industry’s leading practitioners who will be attending

Who Should Attend

  • Capital Campaign Directors and Managers
  • Fundraising Directors and Managers
  • CEO’s and CFO’s of not-for-profit organisations
  • CFRE’s with capital campaign experience 
  • Experienced fundraisers looking to run a capital campaign
  • Campaign Consultants

Note: The National Capital Campaign Summit will be intensive, interactive and inspiring. Its success is dependent upon the ability for experienced fundraising practitioners to discuss, debate, and challenge each other and by doing so lift the intellectual rigour of the experience.

The National Capital & Capacity Campaign Summit is being hosted by Xponential, Australia’s most experienced team of campaign specialists.

Program Outline

Day One

Session 1

Foundations

  • Case Study 1 – Capital Campaign
  • Case Study 2 - Capacity Campaign
  • Campaign Components 
  • Critical Success Factors 
  • Campaign Overview
Session 2

The Feasibility Study

  • Objectives and Value of a Feasibility Study
  • Developing the Feasibility Case Statement
  • Identifying Interview Prospects
  • Discovery Interviews
  • The Feasibility Study Report
Session 3

Campaign Strategy

  • The Time, Prospect, Gift Formula
  • Campaign Activity Schedule
  • The Donor Pipeline
  • Developing Your Gift Chart
  • Activity Schedule
  • Campaign Resource Matrix
  • Resourcing Your Campaign / Skills / Investment

Day Two

Emotional Strategy
Session 4

The Campaign Case for Support

  • Developing Your Case for Support
  • Campaign Collateral
  • Campaign Communications
Session 5

Understanding the Heart of the Major Donor / Advocate

  • Why Donors Give
  • 7 Faces of Philanthropy
  • Reasons Why People Say No
Market Strategy
Session 6

Market Segment: Lifeblood of Capital and Capacity Campaigns

  • Moves Management Pipeline
  • The Prospect Pool
  • Prospect Research
  • Prospect Evaluation Criteria and The Approach Plan
  • Enlisting Campaign Advocates
Session 7

Art of Capital & Capacity Campaign Fundraising

  • Unchanging Capital Campaign Principles vs Innovation
  • Getting the Appointment
  • Asking for the Big Gift 
  • Getting to a No Just as Important as a Yes (Dealing With Objections)

Day Three (4 Hours)

Session 8

Developing Your Campaign Masterplan (Workshop)

  • Part A – Writing your custom Campaign Masterplan
  • Part B – Peer Review of your Campaign Masterplan
  • Part C – Pitching a Campaign Masterplan

Request a 20 Minute Conversation With an Expert

Complete the form below and one of our experienced campaign experts will contact you shortly.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.