Campaign Readiness

Determining if your organisation is ready for a capital or capacity campaign is a crucial step in ensuring its success. Here are some key indicators and questions to consider. Don’t be concerned if your answer to these questions is “I’m not sure”. Often questions such as “Will donors support the campaign?”, “How long will it take?”, “How much will it cost?” and ultimately “Can we do this?” are all determined in a campaign Feasibility Study.

Strategic Planning

Do you have clear goals and objectives for the campaign?

Financial Health

Is your organisation able to invest in the cost of a campaign?

Prospective Donors and Leadership

Can prospective major donors and campaign leadership be identified?

Leadership Commitment

Is your leadership team fully committed to the campaign?

Community Support

Is there community interest in your project?

Capacity for Execution

Do you have the staff and resources to manage a campaign?

The Value of a Feasibility Study

A capital campaign feasibility study is a crucial step in preparing for a successful fundraising initiative. Here are some key reasons why conducting this study is so valuable:

  • Realistic Expectations: A feasibility study helps organisations understand how much they can realistically expect to raise. It evaluates the potential donor base and their willingness to contribute, ensuring that the fundraising goals are achievable.
  • Informed Decision-Making: The study provides valuable data that informs strategic decisions about the campaign, including the scope of the project and the timeline for fundraising.
  • Narrative Development: The insights gained from the feasibility study can help craft a compelling case for support, articulating the impact of the project and why it matters to potential donors.
  • Stakeholder Buy-In: A well-conducted feasibility study can enhance credibility with stakeholders, including board members, donors, and community leaders.
  • Increased Confidence: Knowing the strengths and weaknesses of the fundraising strategy boosts the confidence of the leadership team and volunteers involved in the campaign.
  • Opportunity Recognition: It may also highlight unexpected opportunities for collaboration or support that can enhance the campaign's success.
  • Resource Allocation: Understanding the potential for success helps organisations allocate resources effectively, ensuring that efforts are focused where they are most likely to yield results.
  • Risk Management: The study can uncover potential challenges or obstacles that may arise during the campaign, allowing organisations to develop strategies to mitigate these risks.
In summary, a campaign feasibility study is essential for ensuring that your organisation is well-prepared to launch a successful fundraising campaign. It provides clarity, confidence, and a roadmap for achieving your goals, ultimately leading to a more effective and impactful campaign.
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Online Campaign Readiness Survey

Prior to a comprehensive Feasibility Study often a simple internal analysis can assist you to identify whether you are positioned to take the first steps.

We recommend using Xponential’s free, no-obligation, campaign readiness assessment tool, capEZY®. It is a quick and simple way for you to check your campaign readiness. It’s an online, mobile friendly, questionnaire that will give you the confidence that you need to consider moving to the next phase of campaign planning. Simply invest 15 minutes to complete the series of questions and receive a tailored Campaign Readiness Report emailed directly to you, instantly.

Click Here to find out more about capEZY®

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